A collaboration with Justin Demetrician, IND Channel caters to an audience with freedom in mind and indie music at heart.

To get a little indie ourselves, we stop motion'd a variety of folded-paper objects and made ourselves handy in the process.

The colors make up an alternative, almost-retro-but-not-quite palette. Set with the slab-serif Memphis, the IND brand is strategically positioned between "their world and ours" – the basement-jam punks with long hair and bandanas, and the new Web 2.0, "iMe" MTV generation.